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AI

Salesforce Certified AI Associate

Beginner

An entry-level credential covering AI fundamentals, ethical AI use, and how Salesforce's Einstein and Agentforce products apply artificial intelligence across the CRM.

65%

Passing score

70 min

Exam duration

40

Exam questions

15h

Study estimate

Topic Exams

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Topics covered

AI Fundamentals

17%

AI Fundamentals

Core AI/ML concepts: models, training data, bias, and generative AI basics.

35Q

AI Capabilities in CRM

8%

AI in Salesforce

Overview of Einstein features and where AI shows up across Sales, Service, and Marketing Cloud.

16Q

Ethical Considerations of AI

39%

Responsible & Ethical AI

Bias, transparency, accountability, and Salesforce's Trusted AI Principles.

80Q

Data for AI

36%

Data for AI

Why data quality and readiness matter for reliable AI outcomes.

37Q

Einstein Trust Layer Basics

High-level introduction to how Salesforce secures data used by generative AI.

37Q